The beginning of 2013 has been fairly busy for us here at Streng. We've been working on some exciting ad campaigns, a bunch of new websites, and we've been hard at work writing, filming, directing, editing (and even a little acting) a new film for one of our long-time clients. In the upcoming weeks, we'll be providing some insights into this project, but for now here's an update on some of the things that are keeping us busy here at Streng.
SK Choose Wisely Campaign
SK Professional Hand Tools had asked us to develop an advertising campaign targeting Auto Mechanics just beginning their careers, with the goal of having young mechanics ask themselves some important questions when choosing what tools they will use in their work and educating them on all of the benefits SK offers. Choosing a tool line is a very important step in the industry, as mechanics become loyal life-long customers of their favorite tool companies and want to invest in tools that will last their entire career and longer.
We came up with a campaign titled "Choose Wisely". Each ad has striking visuals featuring a different tattoo, with a short, powerful message directed at the mechanic. It grabs the viewer’s attention with the messages "Define yourself", "Man Up", "SK 4 Life", and "Born in the U.S.A.", while the copy drives home the point that SK tools are 100% Made in the U.S.A. and that SK delivers with tools built for precision & performance.
New IIM Website
A new client to Streng, Insights in Marketing, came to us with an existing website built on the Umbraco Content Management System. Being experts on Umbraco, we were able to jump right into their site and begin improving the usability of the site for both users and administrators.
Along with making changes within Umbraco which allowed them much more flexibility in what they could edit on their site, Streng also provided Insights in Marketing with a completely new design of their home page and helped to integrate the look throughout their entire site without having to change any of the existing content.
A New Streng Design Website Coming Soon
For the last few months we've successfully worked through the Define and Design phases for a long over-due overhaul of the Streng Website. We’re currently now in the middle of the Development phase, and the project is moving along. We're excited about our new site and we'll be launching very soon, but for now here's a little teaser.
Streng Project Management
For many years Streng has been using an old Cold Fusion based software to manage our jobs and invoicing. Recently we’ve been looking into replacing the software, but with a large existing database we dreaded the thought of having to port all our data into a new system, so after a lot of looking, we decided to simply build our own job tracking software using the existing database.
Focusing on user interface (UI) and user experience (UX), this project has been a fun opportunity for Streng developers to write something completely new from scratch employing all their expertise in CSS3, HTML5, JSON, Ajax, and jQuery.
By streamlining our system, we will reduce costs and improve efficiency, the improvements this project will bring to project and time management will make a huge difference around here and to our clients.