Last year, we sat down together and asked ourselves, “What can we do to better serve our clients?” We’re creative people first and foremost, but at the end of the day, we want you to share the same excitement we feel when an idea really takes off. We turned to social media to help get the word out on happenings at Streng and really started to ramp things up last year after launching our new website.
We’ve recently received a lot of questions about whether or not a social media marketing plan is a worthwhile endeavor for our clients, so we’re here to set the record straight: we believe social media has a place in every business and if you’re not tweeting, pinning, and liking with the rest of the world yet, you should be.
Let’s back up a second and explain how social media marketing works. The traditional marketing model is a funnel that begins with finding new prospects, converting them to customers, then retaining them as returning customers. Social media marketing challenges that model because in today’s market, word of mouth carries a huge amount of weight and goes far in motivating customers to seek out a product or service. A recent Nielsen Trust in Advertising report states that 84% of those surveyed trust recommendations from other people they know more than ads on television. That’s a huge revelation for marketing teams everywhere.
For us, social media was a no-brainer because it fits who we are so well. We’re not just a design agency full of 9-to-5-ers; we’re a passionate team of creative individuals with unique voices and a passion for sharing ideas. We believe every business should possess the type of passion that drives them to be more for all clients they serve, which is why we’d love to help you figure out how to expand your reach through social media.
At Streng, social media is an exciting step forward. We’re experts on building lasting relationships with everyone. We’re confident we can help you foster those relationships and build a loyal following of people who are just as excited about what you’re doing as you are. And if you’re unsure about where you want to start, let us help you get the ball rolling.